Are your clothing products not selling as much as you’d like on your e-commerce store?
The problem could be poor product photography.
But don’t worry, you’re in the right place!
From choosing the right equipment to nailing the perfect lighting and styling, I’ll show you everything you need to know about clothing photography for e-commerce.
So, this guide takes your e-commerce business to the next level with high-quality, eye-catching clothing photos that will entice customers to hit that “buy” button.
Choosing the Right Camera and Equipment for Clothing Photography in E-commerce
Capturing high-quality images is the most crucial aspect of e-commerce clothing photography.
Therefore, understanding the best options for cameras and equipment that are suitable for clothing photography is important.
Don’t worry, I’d love to share all the necessary knowledge to help you choose the right option for your clothing product photography.
Let’s dive in!
· Best Camera for Clothing Photography
The best camera will depend on your specific needs and the budget of your clothing photography shoot.
The following options are commonly used in my clothing photography for e-commerce stores;
1. DSLR Cameras:
Canon EOS Rebel T7i and Nikon D3500
- Offer a wide range of features, such as manual control over exposure and focus, and the ability to change lenses
- Typically have a high resolution, which is important for capturing fine details in clothing
If you are interested, you can compare the price of this Canon camera with the price of this Nikon camera first. Hope it’ll help you to come up with the best decision.
2. Mirrorless Cameras:
Sony Alpha a7 III and Fujifilm X-T4
- Offer many of the same features as DSLR cameras
- Smaller and lighter than DSLR cameras, so it makes it easier to handle and transport
3. Point and Shoot Cameras:
Canon PowerShot SX620 HS and Sony Cyber-shot DSC-H300
- More budget-friendly option
- Easy to use and can still produce a high-quality image
- May not have as many manual control options as DSLR or mirrorless cameras.
However, the iPhone is also a good option for budget clothing photography for e-commerce.
Wanna ditch the bulky camera and use your iPhone for e-commerce clothing photography?
Look no further! Our guide How to take pictures of clothes to sell with an iPhone will teach you all the tips and tricks for capturing stunning clothing images with just your iPhone.
· The Right Equipment Based on Budget and Desired Image Quality
Investing in a good quality lens is important for capturing fine details in clothing.
A 50mm f/1.8 lens is a great budget-friendly option that is also versatile and can be used for a variety of photography styles.
2. Lighting Equipment
Good lighting is crucial for showcasing the intricate details and textures of fabrics.
A softbox or umbrella lighting kit is my favorite option, as it provides soft, even lighting.
A tripod is essential for keeping the camera steady and reducing camera shake, which can cause blur in your images.
A clean and simple backdrop, such as white or black seamless paper, can help to make the clothing stand out and reduce distractions in the background.
Check out my article on Backdrop Ideas for Clothing Photography and get some inspiration on how to make your product images stand out with visually appealing backgrounds!
It’s also important to consider your budget when selecting equipment.
While high-end equipment can produce excellent results, it’s not always necessary to break the bank.
How to Create the Perfect Lighting for Your Clothing Photography in E-commerce
Several different lighting setups can be used for clothing photography, including natural light, studio lighting, and flash.
1. Natural Light
Natural light can be used to create soft, natural-looking images, but it can be difficult to control.
2. Studio Lighting
Studio lightings, such as softboxes, umbrellas, and artificial lights as LED, and ring lights can provide a more consistent and controllable light source.
Flash can be used to add a pop of light to an image or to fill in shadows.
· Choosing the Best Lighting for Different Types of Clothing and Fabrics
When it comes to achieving the best lighting for different types of clothing and fabrics, it is important to consider the color, texture, and shine of the fabric.
For example, darker fabrics require more light to create depth and show texture, while shiny fabrics require a softer light to reduce glare.
Experimenting with different lighting setups and techniques, such as using reflectors to bounce light back onto the subject, can help you to achieve the best lighting for your e-commerce clothing photography.
It’s also important to keep in mind that lighting is key for any type of photography and you should spend time mastering it to achieve the results you want for your e-commerce business.
I’ve also got an article on lighting for product photography that will give you an in-depth understanding of how to light your products perfectly.
Composition and Styling Techniques for E-commerce Clothing Photography
The right composition and styling can help to draw the viewer’s eye to the clothing and showcase its best features.
Here are some tips on how to create visually appealing compositions and style clothing for e-commerce photography:
• Use the Rule of Thirds
This compositional rule helps to create balance and interest in an image by placing the subject off-center.
• Try Flat Lay photography
Flat lay is a technique where items are arranged flat on a surface and photographed from above.
This typically uses for product photography such as clothing, accessories, and other small items.
You can refer to the Flat Lay Clothes Photography Ideas article, for more inspirable ideas.
• Showcase the Clothing in Action
Using models or mannequins to show the clothing in action can help to give the viewer an idea of how the clothing will look when worn.
• Highlight the Details and Textures
Close-up shots can help to showcase the intricate details and textures of the clothing, which can be difficult to see in wider shots.
• Use Props
Props can add interest and context to an image and can help to give the viewer an idea of how the clothing can be worn in different situations.
• Experiment with Different Angles and Perspectives
Experimenting with different angles can help to create interest and uniquely showcase the clothing.
• Keep It Simple
A clean and simple background can help to reduce distractions and make the clothing stand out.
Besides, the product photography styles article provides 6 essential styles for e-commerce that can help boost sales. Incorporate these styles into your clothing product photography to make a lasting impression on your customers.
Use Editing Software for a Polished Final Clothing Product
Post-processing and editing is the last important thing to improve the final image of your e-commerce clothing photography.
· Editing Software Tools for E-commerce Clothing Photography
I recommend the following editing software options for e-commerce product images.
- Adobe Lightroom: Lightroom is a powerful, all-in-one photo editing software that allows you to organize, edit, and share your photos.
- Adobe Photoshop: Photoshop is a more advanced editing software that is widely used by professionals.
- Capture One: Capture One is a professional-grade photo editing software that offers a wide range of tools and features for editing, retouching, and color-correcting images.
- GIMP: GIMP is a free, open-source photo editing software that offers many of the same features as Photoshop. It’s a great option for those on a tight budget.
I always preferred to use Lightroom and if you are also interested, then Lightroom presets for product photography will give you the best guide.
Now you can edit your clothing photo using one of the above software to get the desired image for your e-commerce store.
· How to Edit Clothing Photos Using Editing Tools
No matter what editing software I use, the following steps will help me recover and color-correct my outfit photos.
1. Adjust the White Balance
This is the best way to ensure that the colors in the image appear natural and accurate.
2. Adjust the Exposure
Make the image neither too bright nor too dark by adjusting the exposure.
3. Adjust the Contrast
This can help to add depth and dimension to the image.
4. Remove Any Blemishes or Wrinkles from the Clothing
Remember to remove any blemishes or wrinkles.
It will make the clothing appear clean and wrinkle-free.
5. Adjust Saturation
This is an important step to make the colors in the image appear more vibrant.
6. Use Selective Editing
Selective editing allows you to edit specific areas of the image, such as the background or a particular piece of clothing.
7. Use Batch Editing
If you want to apply the same edits to multiple images at once, which can save time and ensure consistency, then use the batch editing tool.
To sum up, this guide has shown various methods to enhance the professionalism of your clothing photography for e-commerce and increase e-commerce sales.
By following the tips and techniques discussed in this article, even as a beginner, you can elevate the quality of your product images and drive sales.
It is important to keep in mind that high-quality clothing photograph plays a vital role in differentiating your products and standing out in the crowded e-commerce industry.
Justin Parker is a professional photographer and has been in the industry since 2007. He attended the University of Georgia. Justin combines his passion for photography and his interest in writing to give life to this blog which talks about photography in order to help and inspire young photographers.