A Guide with tips to Perfecting Your Hat Product Photography

Hat Photography Tips
Different kinds of hats on a product photograph

Hat product photography is different from other product photography due to the shape, size, and texture of the hats, requiring specific equipment and techniques to achieve optimal results.

It’s important to showcase the hats’ unique features and materials in a visually appealing way.

So, in this guide, I’ll cover everything you need to know to boost your sales on hat products.

Essential Equipment and Setup for Hat Product Photography

Setting up the right equipment is crucial for achieving professional results in hat product photography.

Here’s what you need to know.

1.      Camera Equipment Needed for Hat Photography

Choosing the right camera and lenses is important for getting high-quality hat product photos.

Type of Camera to Use for Hat Product Photography

DSLR or mirrorless cameras are the best options in hat product photography for the best results.

The following cameras are top choices for me when I photograph hat products.

      Canon EOS R5:  

This mirrorless camera boasts a high-resolution new 45-megapixel full-frame sensor, an advanced autofocus system, and fast burst shooting capabilities, making it a great option for capturing detailed and sharp images of hats.

So, if you think this is the best one for you, please check the latest price of Canon EOS R5 here.

•      Nikon D850:
Nikon D850 camera for hat product photography
Nikon D850 camera
Source: nikonusa.com

This DSLR camera features a high-resolution full-frame sensor, a fast autofocus system, and excellent dynamic range, allowing for detailed and vivid images of hats.

Before purchasing, you can check the latest price of this camera here.

•      Sony A7R IV:
Sony A7R IV camera for hat product photography
Sony A7R IV camera
Source: electronics.sony.com

Another mirrorless camera with a high-resolution full-frame sensor, this model also features fast autofocus and advanced image stabilization technology, making it a versatile option for capturing hats in different lighting conditions and angles.

Check its latest price now before purchasing.

However, the best camera depends on your preferences and your budget. So, do some research and compare different options and read reviews before making your purchase.

If you are interested in a DSLR camera, the article on which DSLR is best for product photography will provide a good guide for you.

Recommended Lenses for Hat Product Photography

Prime lens 50mm for hat photography
Canon EF 50mm lens
Source: usa.canon.com

In terms of lenses, a prime lens with a focal length of 50mm or 85mm is ideal for hat product photography.

These lenses are excellent at capturing sharp and detailed images, with a shallow depth of field that can make the hat stand out in the photo.

2.      Lighting Equipment for Hat Photography

Proper lighting can make all the difference in hat product photography, so it’s important to choose the right equipment and setup.

Types of Lighting Setups for Hat Product Photography

Several types of lighting setups can be used for hat product photography, including natural light, continuous lighting, and strobe lighting.

Check out my latest article on product photography lighting to learn about all the lighting options available for product photography before choosing your lighting setup.

Recommended Lighting Equipment for Hat Product Photography

Godox SL-60W LED video light for hat photography
Godox SL-60W LED video light
Source: godox.com

For optimal results, I recommend using a combination of softboxes and umbrella lightings, such as the Neewer 700W Professional Photography Lighting Kit or the Godox SL-60W LED Video Light.

Both of these lighting kits offer adjustable settings and the ability to create soft, even lighting to highlight the unique features of your hats.

3.      Backdrops and Props for Hat Photography

A beige straw hat, with some accessories besides the pool
Beige Straw hat with a book, sunglass, and drink beside the pool

Right backdrops and props can make a big difference in the quality of your hat product photography.

Types of Backdrops to Use for Hat Product Photography

There are several types of backdrops to choose from. Here are the backgrounds I use most often in my hat product photos.

  • Seamless paper
  • Muslin
  • Vinyl

Besides those, you can come up with different backdrops. If you want to know more about them, read the article on the backdrop for product photography not just only white.

Recommended Props for Hat Product Photography

Black fedora hat on a brown wooden head mannequin
Black Fedora hat on a brown wooden Ahead mannequin

When it comes to props, it’s best to keep them simple and use items that complement the hats without distracting them.

Some recommended props include;

Don’t have enough ideas about props? Don’t worry, props for product photography: choosing the perfect props for product photography article will guide you.

Techniques for Hat Product Photography

Mastering certain techniques can help take your hat photos to the next level.

1.      Composition Tips for Hat Photography

Two boys wear in blue hat and orange hats and sitting on a blue car bumper
Two boys wearing blue and orange hats and sitting on a blue car bumper

Composition is a crucial part of Hat product photography and using the rule of thirds and negative space will draw attention to the hat and create a more dynamic composition.

How can they be used? Don’t worry, I’ll tell you.

Rule of Thirds and How to Apply it in Hat Product Photography

A gray flat-brimmed cap hung on a brown wooden fence
A Flat-brimmed cap hung on a brown wooden fence with gray barbed wires to the rule of thirds

The rule of thirds can make a big difference.

By placing your hat off-center and dividing your photo into thirds, you can create a visually appealing composition that draws the viewer’s eye.

How to Use Negative Space in Hat Product Photography

A cap photograph using negative space
A cap photo was taken using negative space
Source: from Pinterest, routeone.co.uk

Additionally, negative space can help to highlight your hat and make it stand out.

Consider using a simple backdrop or blank space to accentuate the details and style of your hat.

2.      Angles for Capturing Hats

Above view of blue sun hat photograph
A blue sun hat photo was taken from above the view

When capturing hats, choosing the right angles is essential for creating visually appealing product images.

Best Angles for Showing off Different Types of Hats

Different types of hats may require different angles, and shooting from above or below can add dimension and interest to your photos.

Why did I say so?

Because, when capturing hats, experimenting with different angles can make a big difference in the final product.

Shooting hats from above can create a sense of intimacy and can make the hat look larger than life while shooting from below can make the hat seem grand and powerful.

It’s important to keep in mind the size and shape of the hat when choosing the angle and to consider the overall composition of the shot.

So, try different angles and perspectives, then you can find the perfect way to showcase each hat in your product photography.

3.      Styling Tips for Hat Photography

When it comes to styling hats for product photography, it’s important to consider the overall aesthetic of the shoot and the target audience.

How to Style Hats for Product Photography

Experiment with different angles and poses to showcase the hat’s shape and style.

     For flat-brim hats photography;

For flat-brim hats, adjusting the angle of the brim can help to create a dynamic image.

•     For baseball caps photography;

For baseball caps specifically, consider pairing them with sporty or casual outfits to highlight their athletic vibe.

Baseball caps are versatile and can be worn forward, backward, or even to the side.

     Floating photography style;
A black cap hanging in the air
Black cap hanging in the air

Another style to consider is a floating photography style, where the hat appears to be floating in mid-air.

This can be achieved by using a fishing line or invisible wire to suspend the hat, creating an eye-catching and unique image.

The short video below will inspire a new floating style for your next hat product photo shoot.


🧢 👒 Hats #productphotoshoot in the wild 😅 #photography

♬ Check It Out – Oh The Larceny
     For beanie photography;
A man is wearing a beanie
Man in White Shirt wearing a beanie

In beanie photography, you can experiment with different angles and lighting to capture the texture and shape of the beanie.

Consider pairing a beanie with a casual outfit or using it to add a pop of color to a monochrome look.

•    Using models in hat photography

When using models in hat photography, make sure that their clothing and accessories complement the hat and don’t detract from it.

Tips for Using Models in Hat Product Photography

  • Choose models with facial features that complement the hat style
  • Use models with different hair types and colors to showcase the versatility of the hat
  • Consider the overall aesthetic of the shoot when selecting models
  • Have the models wear clothing that complements the hat, but doesn’t detract from it
  • Direct the models to pose in a way that showcases the hat and its features
  • Experiment with different poses and facial expressions to find the perfect shot
  • Consider using both male and female models to showcase unisex hats or hats with gender-specific styles
  • Ensure that the model’s skin tone and makeup complement the hat and the overall aesthetic of the shoot

Besides, check out my latest article on product photography styles to know the most essential product photo styles for your e-commerce store.

Proper styling can also help highlight specific features of the hat and make it more visually appealing to potential customers.

4.      Editing Tips for Hat Product Photography

Editing is a crucial step in producing stunning hat product photos.

Recommended Software for Editing Hat Product Photos

Adobe Lightroom and Photoshop are highly recommended software for editing hat photos.

Techniques such as color correction, sharpening, and contrast adjustments are used to enhance the details of the hat.

Cloning, cropping, and adding shadows are some post-production methods that can be employed to showcase the hat’s unique features.

If you are interested in Adobe Lightroom, the article on Lightroom presets for product photography will give the best guide for you!

How to Enhance the Features of Hats in Post-Production

To enhance the features of hats in post-production, you can use various editing techniques such as adjusting brightness, contrast, and saturation.

You can also sharpen the edges and apply selective color correction to bring out the hat’s natural colors.

Best Practices for Hat Product Photography

To create stunning and effective hat product photography, following certain best practices in terms of lighting, composition, styling, and more can make a significant difference.

1.      Tips for Creating Consistency Across Hat Product Photos

Consistency is key in hat product photography, and maintaining it across all photos is vital to building a cohesive brand.

How to Maintain Consistency in Lighting, Composition, and Styling

It’s essential to pay attention to lighting, composition, and styling.

Keeping the same lighting setup, using the rule of thirds, and maintaining a consistent color scheme and styling will help create a uniform look.

Consistency not only makes your brand look more professional but also helps to create a recognizable identity for your products.

2.      How to Showcase the Unique Features of each Hat

When it comes to hat product photography, showcasing the unique features of each hat is crucial for catching the viewer’s attention.

How to Showcase the Materials and Textures of Hats

To do this, you need to highlight the materials and textures of each hat in your photos.

By using close-up shots and emphasizing the details, you can effectively showcase the unique features of each hat and make your product stand out.

This can help attract more customers and increase your sales.

3.      Learn from Great Hat Product Photography

Successful hat product photography should be visually appealing and engaging, while also accurately representing the hat and its features.

How to Analyze Successful Hat Product Photos and Apply Them to Your Work

Analyzing successful hat product photos can give you insights into what works and what doesn’t.

  • Look for things like the lighting, composition, styling, and overall aesthetic of the photos.
  • Take note of the types of hats being photographed, as well as the models and props used.
  • Once you’ve identified the elements that make these photos successful, you can apply them to your work.
  • Don’t copy the photos exactly, but rather use them as inspiration for your unique style.

Experiment with different techniques and make adjustments as needed to achieve the desired result.


Hat Product photography requires specific equipment, setup, and techniques due to the hats’ unique features.

You can watch the following video to get great knowledge about how you can plan a hat photoshoot at a studio.

In terms of equipment, it is crucial to choose the right camera and lenses, lighting setups, backdrops, and props. It is also important to master specific techniques such as composition, angles, and styling tips to create visually appealing product images.

By following these guidelines, one can optimally showcase their hat products and boost sales.