You want to brand your cloth products and collections on Instagram. And therefore, you want to know- how to take good pictures of clothes for Instagram, right?
Well, nowadays, the high-quality fashion product photography is one of the essential things for a clothing e-commerce.
Besides, most digital marketers and self-starters usually use social media platforms like Instagram, Facebook, etc., to show off their product collections to increase their reach and attract customers.
However, for this, one should know some techniques and shot styles that help make apparel products attractive.
And, considering this fact, in this article, I will provide you with some tips along with other related information that will help you to take excellent photographs of clothes for your Instagram post.
So, without further ado, check out the article!
How to take good pictures of clothes for Instagram?
If you want to take pictures of clothes for Instagram, one of the best techniques is taking pictures with a flat-lay collage.
Most people choose flat-lay photography for their male clothing products and accessories such as T-shirts, sports pants, trousers, straight jeans, sweaters, socks, etc.
Besides, the flat-lay photoshoot is also chosen for women’s casual outfits. This photography technique is very popular as it doesn’t require any extra depth while photographing.
You need to lay down your clothes item on the surface; it can be a floor or a table. And then, you have to take pictures from above where the shot angle will be 90 degrees.
It is one of the most used methods of taking pictures for Instagram posts, in which the product’s items are positioned in such a way that you will find enough space to add text and different graphic elements.
To help you shoot nice photographs of clothing products for Instagram with a flat-lay collage, here, in this section, I have provided below some styles of shots.
Styles of shots include:
- Formal outfit shot for men’s apparel products
- Casual outfit shot for women’s apparel products
- Accessories shot to compliment the above-outfit products
1. Formal outfit shot for men’s apparel product
I have mentioned that this technique is mainly chosen for men’s apparel products with complex but standard tailoring and formal fit clothes.
So, if you have this kind of product and want to take pictures of them, then this formal outfit style of shot will be a simple and eye-soothing style photoshoot for your Instagram post.
You will need a formal shirt, pants, bowtie, and a robust outdoor leather shoe with a stylish and good-looking tailored fitted blazer for this shot.
While placing the product’s item, ensure that you have kept those things well structured, and while shooting, you should use a light diffuser and style the camera strap in a handy manner.
2. Casual outfit shot for women’s apparel product
You can also choose the flat lay photoshoot for the casual outfit shot for women’s apparel products. This simple outfit shot will deliver a charming outfit inspiration that will eventually increase your Instagram post reach.
For this shot, you can use a printed T-shirt with a jacket, jeans, low heels, and other accessories like jewelry items, bags, sunglasses, etc. This combination will provide a trendy look for a young woman that will easily attract customers to think of your clothing products.
However, while placing the clothes and other accessories, you should leave enough space between them and ensure that you have kept them ideally concerning this outfit.
3. Accessories shot to compliment the above-outfit products
A simple accessory shot (shoes, necklaces, sunglasses, bags, etc.) with a rustic background provides an eye-catching accessory inspiration.
Besides, suppose you want to brand and show off your accessory products. In that case, it can be a pair of shoes, necklaces, etc., and also want to promote your apparel products, you can add these accessories about those outfits mentioned above products to compliment the outfit.
Best tips for making the flat lays of clothes for Instagram
Okay, so far, I have discussed some styles of shots for flat-lay photography. Now, it’s time to provide you with some useful tips to make flat lays of clothes for Instagram.
- Choosing your apparel products
- Making balance
- Taking multiple flat lay photography by arranging and rearranging the scheme
- Shooting a larger photo instead of shooting on square settings
- Shooting from above your apparel product
- Using natural light and making a neutral background
1. Choose your apparel products
Before you take a picture of your clothes, choose wisely the outfit you want to show off. It can be men’s or women’s apparel products, and thus the outfit style shot will also be different depending on the clothes type.
Choose a particular apparel product and then build a charming outfit around your cloth item. Ensure that you focus on the product and don’t clutter the thing with too many unnecessary accessories.
2. Make balance
While taking flat lay photographs of clothes for Instagram, you have to balance, especially if it’s a large apparel item coming with a more luxurious item. Balancing out your large item will make this more attractive to your customer.
3. Take multiple flat lay photography by arranging and rearranging the scheme
To get the perfect style shot, you should take multiple flat-lay photographs of your cloth products while arranging and rearranging the cloth and other accessory items.
This arranging and rearranging of the items include moving the accessories, wedges, etc.; if they are on the right side, you need to move them to the left side or upper side to balance out the items.
4. Shoot a larger photo instead of shooting on square settings
There is a photo size limit for uploading a picture on Instagram, and the limit is 1080 pixels by 1920 pixels. Therefore, you don’t have to shoot pictures on square settings, and you can take a larger picture and then upload it on Instagram.
However, here, you have to ensure that at least the size of the uploaded photo is large enough to get the actual clarity when you and the customer view the picture in the app.
5. Shoot from above your apparel product
To take a flat lay photograph for an Instagram post, you need to shoot from above your apparel product. For this, you can use a stool to stand on to get enough height that will help you keep the whole focal point in the photo frame.
6. Use natural light and make a neutral background
You should always use natural bright light and avoid direct sunlight to prevent color saturation and shadows. For this shot, you can take pictures either in the early morning or before sunset. And, thus, you will get a soft light source that will help you take a nice shot of your products.
Besides, if you want to adjust the light brightness after shooting a picture, you can do so by uploading the image to the PS Express app.
Moreover, if you want a successful flat-lay photograph of your cloth product, you should create a neutral background where you usually overlay your product item.
Although most people want a white background and white marble, they are very much expensive.
Furthermore, you will find a huge background company from where you can easily choose and obtain a creative background such as whitewash wood floor, concrete texture backdrop, vinyl photography backdrops, etc.
Well, I’ve reached the end of the article; here, I’ve provided must-follow tips and covered a lot of necessary information on the topic- how to take good pictures of clothes for Instagram.
So, now that you have already read the whole article, I hope that by now you have understood all the photography techniques and tips for taking good pictures of clothes for your Instagram post.
So, no more waiting; follow the style mentioned above-shot tips and shoot a lovely photograph of your apparel product.
Justin Parker is a professional photographer and has been in the industry since 2007. He attended the University of Georgia. Justin combines his passion for photography and his interest in writing to give life to this blog which talks about photography in order to help and inspire young photographers.