From stunning natural backdrops to the perfect lighting, outdoor product photography can elevate your products to new heights.
With years of experience in outdoor product photography for my online store, I’d love to share my professional insights and tips with you in this comprehensive guide.
So grab your camera and get ready to capture the essence of your products in the great outdoors!
Does Outdoor Photography Benefit Your Product?
Outdoor product photography has become an increasingly popular choice for showcasing products in their natural surroundings.
Of course, outdoor photography will be beneficial in product photography.
Why did I say so? Let me tell you the main reasons I use outdoor photography to capture my product photos to get a clearer idea.
Benefits of Outdoor Product Photography
- Creates stunning images that convey the story of the product
- Utilizes natural light to showcase the product in its best light
- Takes advantage of diverse outdoor environments to capture the product in its element
- Offers opportunities for capturing products in breathtaking landscapes and charming local settings
- Provides a competitive edge for small business owners and professional photographers
You can also gain these benefits from outdoor photography. I’ll guide you for that.
Now, you may be wondering what type of product is suitable for outdoor shooting. right?
Well, I’ll explain it with reasons.
Types of Products Most Suitable for Outdoor Product Photography
1. Outdoor Gear and Equipment
Outdoor photography is useful to showcase the practicality and versatility of the gear in real-life outdoor settings.
2. Clothing and Fashion Items
To demonstrate how the clothing fits and moves in natural settings, creating a more realistic and appealing image.
3. Home and Garden Products
Good for highlighting their use and aesthetic appeal in outdoor spaces.
4. Food and Beverage
Outdoor product shoots evoke feelings of freshness, taste, and appetite by showcasing the products in outdoor environments.
5. Beauty and Personal Care Products
Display the products in natural light and environments, creating a more appealing and believable image.
6. Sports and Fitness Equipment
Help to demonstrate how the equipment is used and how it performs in outdoor settings.
7. Electronics and Gadgets
Showcase the technology in practical outdoor settings, demonstrating its versatility and reliability.
8. Jewelry and Accessories
Use to display the elegance and beauty of the products in outdoor environments.
So, it is creating a more appealing and glamorous image.
9. Toys and Games
To demonstrate the fun and excitement of playing with the toys and games in outdoor settings.
10. Automotive Parts and Accessories
Outdoor photography will help to show the products in the context of a vehicle in real-life outdoor settings.
Therefore, it will create a more relevant and appealing image.
Tips for Outdoor Product Photography
How capture stunning product photography outdoors?
Well, by following tips and techniques in each step, you can get images that not only look great but also tell the story of your product.
Here are the key approaches that you need to consider for capturing stunning outdoor product photography:
1. Choose the Right Location
- Look for locations that complement and enhance the product
- Consider the lighting, background, and atmosphere of the location
- Select a location that showcases the product in its best light
2. Lighting for Outdoor Product Photography
- Utilize natural light to create a warm and inviting atmosphere
- Experiment with artificial lighting to add depth and dimension to the product
- Use lighting to create a desired mood and atmosphere for the product
- The best time of day for outdoor product photography is typical during the golden hour, which is the hour after sunrise and the hour before sunset.
3. Camera and Its Settings for Outdoor Product Photography
Choosing the right camera for outdoor product photography is important to get the best image.
• Which Camera is Best for Outdoor Product Photography?
Here are some recommendations on the best cameras for outdoor product photography that have helped me get the perfect shots.
|Canon EOS R6||Full-frame, 20.1 MP CMOS sensor, Dual Pixel CMOS AF, up to 12 fps shooting, 5-axis In-Body Image Stabilization|
|Sony Alpha a7 III||Full-frame, 24.2 MP CMOS sensor, Fast Hybrid AF, 10 fps shooting, 5-axis In-Body Image Stabilization|
|Nikon Z6||Full-frame, 24.5 MP CMOS sensor, Hybrid AF, 12 fps shooting, 5-axis In-Body Image Stabilization|
|Fujifilm X-T4||APS-C, 26.1 MP CMOS sensor, X-Processor 4, 15 fps shooting, 5-axis In-Body Image Stabilization|
|Olympus OM-D E-M1 Mark III||Micro Four Thirds, 20.4 MP Live MOS sensor, 121-point all-cross-type On-Chip Phase Detection AF, 60 fps shooting, 5-axis Image Stabilization|
However, the right camera for you will depend on your specific needs, budget, and shooting preferences.
• Other Camera Settings for Outdoor Product Photography Include:
Experiment with different focal lengths and aperture settings to create unique and impactful images.
So, I’ll share with you the generally best settings of the camera that I always follow.
i. ISO setting:
In bright sunlight, the ISO speed should typically be kept low, around 100-200 for maintaining accurate color and reducing digital noise
In low light conditions, a higher ISO speed of 800-1600 may be necessary to capture the image without motion blur or underexposure
ii. Shutter speed:
To freeze or blur motion, adjust the shutter speed to suit the desired effect.
Choose a shallow depth of field for a bokeh effect or a large aperture for more depth.
iv. White balance:
Set the white balance to match the lighting conditions or use the auto white balance.
Use spot metering to meter specific areas of the scene or use evaluative metering for overall exposure.
vi. Focus mode:
Use single or continuous autofocus for still or moving subjects.
vii. Image quality and format:
Set image quality and format to suit your needs and post-processing requirements.
4. Equipment for Outdoor Shoot
- Ensure that you have all the necessary equipment for outdoor product photography, such as tripods, reflectors, and diffusers
- Experiment with different equipment to find the best combination for your specific needs and goals
- If you’re shooting in low light or want to control the lighting more precisely, a flash may be useful
5. Composition and Angles
- Experiment with different angles to showcase the product in its best light
- Use composition to create a visually appealing and impactful image
- Consider the rule of thirds and other composition techniques to enhance the image
6. Post-Production Editing
- Edit the images to enhance their quality and fix any imperfections
- Use editing tools to enhance the lighting, color, and overall appearance of the image
5 Common Mistakes in Outdoor Product Photography
Outdoor product photography can be a beautiful and impactful way to showcase your products, but it also has its challenges.
So, it’s important to be aware of the common mistakes that can be made when products photographing in outdoors and to adopt ways to avoid those mistakes.
Don’t worry, I’ll tell you my secrets!
• Poor lighting conditions can result in dull or unflattering images
Make sure to choose a time of day with the best lighting and consider using reflectors or flash to enhance it.
• Inadequate camera settings, such as using the wrong ISO or shutter speed, can negatively impact the quality of your images
Familiarize yourself with your camera’s settings and experiment to find the right combination.
• The background is an important part of the image and should complement, not distract from, the product
Pay attention to the background and consider editing it in post-production.
• Composition is key to creating a visually appealing image
Experiment with different angles, perspectives, and framing to find the most effective composition.
Learn the necessary product photography styles that will make your shoe images even more creative for your business.
• Lack of post-production editing can result in flat or unappealing images
Take advantage of editing tools to enhance the color, brightness, and overall look of your images.
In conclusion, outdoor product photography is a highly effective way to showcase your products and enhance their perceived value.
With a little bit of planning and preparation, you can create images that are not only visually stunning but also convey the story of your product.
From choosing the right location and lighting techniques to getting the right camera settings and equipment, there are many factors to consider when planning your outdoor product photography shoot.
However, by following the tips and techniques, you will be well on your way to becoming a pro in outdoor product photography and creating images that are sure to impress your audience.
So, embrace the great outdoors and start capturing your products in their element today!
Justin Parker is a professional photographer and has been in the industry since 2007. He attended the University of Georgia. Justin combines his passion for photography and his interest in writing to give life to this blog which talks about photography in order to help and inspire young photographers.